My wife belongs to a worldwide gym, I know a fair amount about this gym, but only vicariously. As she heads to the gym, I ask her: “why are you wearing plaid, and carrying a hollowed out pineapple?” How could I be so stupid, it’s “Lumberjack and Anything But a Water Bottle Day.”
Pictures will be taken, social media posts will be made… all in an attempt to get clicks, and I think this gym is incredibly foolish. What I will say next will probably get me banned from this national gym, but they should actually make me a lifetime member. Every night before my wife goes to bed, she goes to a webpage of a regular Joe who lives in Australia. Because down under is one day ahead, this guy works out and then posts what the workout was. People in America use that secret information to decide whether they will enjoy tomorrow’s workout. If they like it, they sign up for class. If it’s an hour of burpees…they might sleep in. If this gym would divulge what the workout is, they would have tens of thousands of clicks every day on their own site. But no, they let some guy in Australia get all their traffic. This gym thinks it’s neat that the workout is secret. Spoiler, it’s not a secret. Crocodile Dundee is an influencer, while you struggle to make “Wear Something Red Day” relevant.
Clicks, clicks, clicks…every seminar we attend, video we watch, blog we read…tells operators the path to success is the accumulation of cyber traffic. I just haven’t figured out what I can say that is better than actually playing. Either has any other course from what I can see. What could a golf course post that would make you check every day? That’s probably why I post: pretty much nothing. Maybe golf can be your break from clicking…I love the freedom of that.
