Category: Branding

We do something poorly that I am very proud of. I am often approached by people with drone or photography businesses that point out how pathetic the “Course Tour” …

I’m usually very good about citing my sources, but I can’t remember who professed that golf magazine rankings of great courses are merely price lists. I decided it would …

One of the stupidest marketing terms in golf is this incessant reference to having a “Championship” golf course. What does that even mean? Developers in the 80’s often approached …

Listening to the Fried Egg podcast (guys that talk about golf architecture), the host Andy Johnson made an interesting point. He was talking about golf courses who win awards, …