Category: Branding

One of the stupidest marketing terms in golf is this incessant reference to having a “Championship” golf course. What does that even mean? Developers in the 80’s often approached …

Listening to the Fried Egg podcast (guys that talk about golf architecture), the host Andy Johnson made an interesting point. He was talking about golf courses who win awards, …

I was not here for the Links construction, but I arrived just as it was completed. All of us dream of building and owning our own course, I was …

Cleaning my office this winter, I found an old scrapbook I made. In the first years of Royal St. Patricks; newspaper, phone book, just about any kind of print …