Old Spirit

As part of our outing services, the staff carries golfers bags from the parking lot to the cart staging area. Never above the job, I enjoy helping them. I grab the clubs from the trunk, and I spend about 100 steps becoming friends with your golf clubs, maybe even your shoes. When the round is over, I’m the one in the golf shop receiving your scorecard, I ask, “did you have fun?” “The course is awesome and we had an absolute blast” is your majority opinion. You played with 20 year old clubs and shoes with spikes worn smooth, and you still had a blast?

Golf is two worlds. There is the world of simple people just hitting a ball and having fun. Then there is the other world of a massive industrial complex that believes golf is an economy. Sell golf stuff. Sales must rise. Everything must improve. You must have the latest technology. And of course… the latest and greatest costs money. You are bombarded with everything you can buy. I am supposed to push and encourage all this crazy shit. Vendors guilt me. This is what your customers are asking for? Are they though? I just carried a bag for a guy who has resisted temptation for two decades.

I caddied for you, all be it 100 yards across the parking lot, but I know you can have the best time ever with a 20 year old driver, no range finder, rotted shoes, and a crispy golf glove. Personally, I don’t believe in all this extra crap. I like idea of just hitting the ball. It can even be an old ball.